Souzan Michael Galway
Hi! I'm Souzan Michael Galway, a Toronto-based freelance writer, editor, brand consultant and copywriter with over 13 years of experience in creating beauty, fashion, pop culture, wellness and lifestyle content.
Currently I work as a copywriter to help brands conceptualize and execute 360-degree marketing strategies and campaigns. I provide everything from long-form SEO-driven content (such as landing pages and blog posts), to short-form copywriting materials (such as social media, email and SMS, e-commerce, ads and product packaging) to ensure brand messaging and voice is cohesive across all platforms. Some of the brands I have worked with include L'Oreal Paris, SkinCeuticals, La Roche-Posay, LUS Brands, Chapters-Indigo, BalmLabs, Cadillac-Fairview, Athletic Greens, Lora DiCarlo and Imperfect Foods.
Prior to going freelance in November 2018, I was the Beauty Editor at FASHION Magazine, Canada's #1 fashion and beauty publication, where I oversaw the beauty vertical of FashionMagazine.com and researched, wrote and edited beauty articles for the monthly print magazine. I have interviewed leading industry experts and celebrities (such as Cher, Lupita Nyong'o, Katy Perry, Jessica Alba, Gwen Stefani, Kate Winslet, Lizzo and more), created sponsored, branded and co-branded content, and led the beauty direction for photo and video shoots.
My work has appeared in FASHION, Allure, Man Repeller, Refinery 29, Fashionista, Domino, Martha Stewart Weddings, Canadian Living, Hello Giggles, ELLE Canada, Chatelaine, Huffington Post, Hello Giggles, Flare, Style At Home, Food Network Canada, CBC, The Kit and more.