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I've worked with the below brands to provide copywriting services in the following areas: SEO-driven content and strategy, digital marketing (email, SMS, ads, campaigns), social media, e-commerce, product packaging copy.

Brand Copy: Text
Brand Copy: Pro Gallery

Social Media

Brand Copy: Text
Brand Copy: Pro Gallery

Site Copy & Branding

Brand Copy: Text
Brand Copy: Pro Gallery

E-COMMERCE

Brand Copy: Portfolio

PAID MEDIA + DIGITAL ADS

SEPHORA

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SEPHORA

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WINNERS

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MARSHALLS

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LUS Brands

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WINNERS

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MARSHALLS

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SEPHORA

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Brand Copy: Work
Brand Copy: Work

Blogs + Branded Content

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The Best Sun Care Routine For Every Season

La Roche-Posay

The Ultimate Pre-Wedding Skin Guide

SkinCeuticals

Here's What You Need to Know About Product Buildup in Your hair

LUS Brands

5 Reasons Why Antioxidants Are Important

La Roche-Posay

How to Introduce Retinol Into Your Nighttime Skincare Routine

SkinCeuticals

How to Properly Layer Your Skincare Products

L'Oreal Paris

Why Glycolic Acid is a Must for Dry Winter Skin

L'Oreal Paris

The one at-home manicure you need to master

L'Oreal Paris

Why You Need to Incorporate Vitamin C into Your Skincare Routine

L'Oreal Paris

5 Easy Ways to Lower Your Cortisol Levels

BalmLabs

Everything You Need to Know About Your Skin's Microbiome

La Roche-Posay

The Curly Girl's Guide to Pregnancy Hair Changes

LUS Brands

Customer acquisition strategies to grow your business

ADOBE

5 Surprising Ways Sleep is Impacting Your Acne

BALMLABS

5 COMMON ACNE MYTHS, DEBUNKED

BALMLABS

What to Pair With Retinol

SkinCeuticals

What to Do if Your Skin is Both Dry and Acne-Prone

BALMLABS

Are You Ready to Become a Retinol Skintellectual?

SkinCeuticals

How to Change the Acne Narrative and Start Loving Your Skin

BALMLABS

How to Find a Great SPF if You Have Oily, Acne-Prone Skin

BALMLABS

What Can Antioxidants Do For Your Skin?

SkinCeuticals

How Stress Contributes To—and Perpetuates—Adult Acne

BALMLABS

SkinCeuticals: The Antioxidant Authority

SkinCeuticals

How Adult Acne Affects Mental Health

BALMLABS

Acne: Its Causes and How to Prevent It

La Roche-Posay

Meet the plant-based actives that power ClearBalm

BALMLABS

How to Reframe Common Acne Thoughts

BalmLabs

What is Mineral Tinted Sunscreen?

La Roche-Posay

Top Products to Fight Shine and Get Oily Skin Under Control

L'Oreal Paris

Sunscreen For Kids: The Dos and Don'ts

La-Roche Posay

A Guide to Postpartum Hair Changes

LUS Brands

THE ABCs OF CBD

BALMLABS

Joyce Giraud on Empowering Women Through Her Beauty Brand

ALLURE

PSA: Your Acne Products Might Be Making You Break Out

BalmLabs

Everything You Need to Know About Skin-Picking

BALMLABS

The Most Surprising Ways Your Skin Changes Through the Years

BALMLABS

Everything You Need to Know About Our ClearBalm System

BALMLABS

How to Cleanse Acne-Prone Skin

La Roche-Posay

6 Period Symptoms That Can Be Effectively Treated Using Elix

ELIX

How Phyto Paris Used The Power of Plants to Revolutionize the Haircare Industry

FASHION Magazine

How Nabela Noor’s Self-Care Routine Became One of the Most Beloved Series on TikTok

FASHION Magazine

How to Create a Spa Day at Home

CHAPTERS-INDIGO

How I’m Getting My Wedding Skin Back Before My Honeymoon

MARTHA STEWART WEDDINGS

Four Ways Crystals Can Improve Your Life

CHAPTERS-INDIGO

5 Tips to Remove Blackheads

La Roche-Posay

5 Fresh Pairings to Update Every Room for Spring

DOMINO

The Vancouver Skincare Clinic Known For Their Natural-Looking Approach

ELLE CANADA

Service-level agreements (SLAs) — a complete guide

ADOBE

Three Women Over 40 Share Their Tips for Healthy, Glowing Skin

ALLURE

The Best Sunscreen For All Skin Types

La Roche-Posay

Three Easy Ways To Incorporate Hair Clips Into Your Everyday Look

L'Oreal Paris

Get to Know Our Irish Sea Moss Gel

LUS Brands

Why Azelaic Acid is a Must For Acne-Prone Skin

SkinCeuticals

How to Get Rid of Pimples Fast

La Roche-Posay

Three Women Over 40 on Their Evolving Relationships With Their Hair

ALLURE

A Post-Medi Spa Skincare Guide

SkinCeuticals

Everything You Need to Know About Scalp Care

LUS Brands

User-generated content (UGC) — a guide to getting started

ADOBE

Enter the World of Devotion, the Latest Women’s Fragrance by Dolce & Gabbana

FASHION Magazine

Everything You Need to Know About Salicylic Acid

La Roche-Posay

Personalized content — what it is, why it’s important, and how to get started

ADOBE

NEWSLETTERS

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Tell Humidity to Mind Its Own Frizzness

LUS Brands

Your Back-to-School Shopping Guide is Here

LUS Brands

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5 Skin Habits to Leave in 2020

BalmLabs

Get to know BalmLabs
Co-founder and CEO
Sarah Waldock

BalmLabs

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Get to Know Dr. Robin Schaffran

BalmLabs

4 Surprising Ways Sleep is Impacting Your Acne

BalmLabs

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Keep Calm! Your Skin Will Thank You

BalmLabs

Time for some 'me' time

THE BULLET

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Sp(oil) yourself

THE BULLET

Say my name, say my name

THE BULLET

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Home for the holidays

THE BULLET

3 Trends You Need to Shop Before Your Next Dinner Party

CADILLAC FAIRVIEW MALLS

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How to Transition Your Skincare Routine This Fall

CADILLAC FAIRVIEW MALLS

5 fashion trends to take you through the holiday party season

CADILLAC FAIRVIEW MALLS

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It's Time to Party

THE BULLET

NEW DECADE, NEW YOU

THE BULLET

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WE'RE WARMING UP TO THESE TRENDS

THE BULLET

DO THE DEW

THE BULLET

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We're In a Hairy Situation

THE BULLET

2020's fashion essentials

CADILLAC FAIRVIEW MALLS

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Effective Skincare With a Side of Self-Reflection

BALMLABS

How to Let Go of Fear, Once and For All

BalmLabs

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Let The Healing Begin

BALMLABS

We're Not Like Other Curls

LUS Brands

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Can We Take Ur Order?

LUS Brands

Brand Copy: Work

©2019 by Souzan Michael. Proudly created with Wix.com

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